Jodi McFarlane grew up on a dairy farm in the Waikato. It was here that the foundation was set by her parents to work hard and accomplish goals. They encouraged her to excel highly in her athletic pursuits but she still managed to contribute to the family farming operations.

After moving to the city to attend University, this farm girl became certain she wanted to eventually return and contribute to her rural roots. And so began her ag business studies with the intention of becoming of a rural banking advisor.

After university, Jodi started off with a sales assistant position in the Hamilton RD1 (now Farm Source) store. It wasn’t long before she began to realise there was not only a viable career path but leadership opportunities within the company. She set a new goal to become a store manager within 5 years. “Even though I set out to be a rural banking advisor and grew up in the industry, I didn’t realise the number of opportunities that were available. So when I landed my role at Farm Source, I decided to pursue a career with them and I have never looked back.”

Jodi followed her now husband to Palmerston North in 2014 and was transferred to the Longburn Farm Source as a sales assistant. As roles became available she worked her way up to Store Manager within two years. She became the youngest female manager in the country at the time. “I really enjoy the interaction with people. Managing people is hard but it gives me so much satisfaction when they do a great job and enjoy the job they have. I try and develop my staff so that they can also progress and achieve the goals they have set.”

Jodi currently manages four staff members, serves over 150 dairy farms in her area and provides the supplies farmers need to help them with their business. She enjoys her diverse role and there is always something to do, something to learn, and something to think about. She also finds it satisfying to get to know her clients and farming families as they come into the store. She works hard to engage and encourage them whether it is in or out of their business.

“I get to meet so many different people in my role, with so much experience and unique personalities. I love it when I can make someone's day easier and brighter.”

Jodi, you are a great example of what is good about the agriculture industry. Thank you for sharing your genuine love for ag and the people that are in it. You are an AgWoman to be admired!