Krista Knigge is an agricultural industry advocate, volunteer, and mentor. Growing up on her family’s dairy and cash crop farm in rural Wisconsin USA, Krista was actively involved in 4-H. In that youth program, she developed life skills showing cows and cats, and further rounded her skill set in demonstration contests, drama, photography, sewing and cooking, and many other projects.
Krista continued her education at the University of Wisconsin-Madison, majoring in agricultural economics and communications with an international agriculture and natural resources emphasis. For over 13 years, Krista worked in the agricultural equipment industry in marketing and travelled across North America and globally.
For the past four years, she has worked in the corporate home office of a leading financial planning, insurance and investments company by working on the technology, planning and marketing department teams. When in the room with consumers, it is quickly known that Krista is the agricultural go-to person. “I love sharing my story, my experiences, and helping people learn about agriculture and more importantly where their food comes from.”
Beyond her corporate career, Krista manages the publicity and promotions for Knigge Farms. Her family farm led the way by installing the first robotic milking system in the USA. They host visitors from all over the world which helps to connect consumers to the story of modern agriculture. The farm garnered national attention with a segment airing before kickoff of the Packers-Bears football game on the NFL network and CBS Sports in 2016. Knigge Farms also was featured on the popular television reality series, “The Bachelor” in early 2017.
Additionally, Krista mentors young women through her involvement with the Association of Women in Agriculture and supports children’s education and development through various agricultural and nonprofit organisations like the National Holstein Women’s Scholarship Organisation. Previously she sat on the board of the Wisconsin 4-H Foundation. Giving back to these organisations which Krista and her husband raise beef cows in the back yard; loving the peace these bovines add to their property.
"We are grounded to our family farms which we visit regularly. We enjoy showing dairy cows at the Manitowoc County Fair in the dairy cow futurity."
To say the least, Krista relishes unique experiences and opportunities. Together with her husband, they have competed nationally in ballroom dancing and, along with her family, she participated as a contestant on the popular game show, “Family Feud” with host Steve Harvey. She also practices gratitude daily and looks forward to creating and experiencing life’s next magic moment.
Krista, we’re grateful for your daily contribution to agriculture, sharing your experiences with consumers and supporting and mentoring young women coming into the industry. We know you’ll keep making the magic happen for yourself and others!