Every farmer appreciates advice from a trust worthy fertiliser consultant when it comes to growing their farms performance and for Central Southland farmers that’s exactly what they get from Ballance Agri-Nutrients Selina Copland. Originally from a mixed sheep, beef, pig and arable farming operation in Mid Canterbury brings a variety of skills to her position which she has held for the last three and half years.

Growing up Selina was always hands on the farm and never missed a chance to be part of the annual farm highlights. Whether it was a harvest, lambing, tailing or calf rearing along with her brother and sisters from a young age she would be there. To this day Selina aims to make sure she gets home as much as she can to get back on the farm and to get her annual harvest fix each season.

She has always wanted to be part of the agricultural industry so following High School went on to Lincoln University and studied a Bachelor of Commerce and Agriculture majoring in Rural Valuation. The plan was to get into rural banking from the beginning but some amazing lecturers sparked her interest in agronomy so she decided to follow that path and prior to her current position spent a year employed with Midlands Seed in Ashburton. Throughout university holidays Selina worked on many different farms which included spending two summers on a large sheep and beef farm in Te Anau where she got a taste of the Southland hill country and all it had to offer.

When the role for Ballance came up Selina had the opportunity to move back south to cover the Central Southland West area. Each day her role involves her working with industry partners to help her clients achieve their farm goals. “Ballance gives you heaps of opportunities to develop professionally and personally so I have been on a number of trainings and courses to upskill”.

Selina is currently one of Ballance’s South Island sheep and beef group leaders. She helps upskill and inspire other reps in all things sheep and beef.

Like many Agwoman Selina has a love for baking and we hear it is very scrumptious and she has managed to combine this love with her job by baking for the Southland Rural Support Trust as needed to help bring small joys to others in times of need.

Currently she is also the secretary for the Pourakino Catchment Conservation Trust which enables her to keep up with the environmental aspects of the industry.

Selina is also a very valued member of the community and says she received a very warm Southland welcome when she first arrived joining the netball club and local young farmers. Selina believes all AgWoman are “understated” she says they’re all under estimated and too modest to blow their own trumpet, yet so capable and determined.

Great job Selina! Getting stuck in and involved in your community and workplace is what it is all about.