Ellie Cranswick's current professional role is at BakerAg as an Agribusiness Consultant for sheep and beef farming businesses, and she also enjoys working in a health and safety advisory role. At BakerAg they strive to be inspiring agriculture on all business levels. Ellie has recently taken a break to take on the very important role of being a Mum! Ellie's primary industry story reaches further than this, as her and her husband are equity partners in a Sheep and Beef farming business of their own.
They have been involved in this enterprise for a couple of years, and before this leasing coastal farms, to make their way to land ownership. Their farm is based in the beautiful Longbush Valley in the Wairarapa, and Ellie's work is based out of Masterton servicing clients across the North Island.
"I really enjoy the variability of my current involvement within the Ag industry. Getting out on the farm and around kitchen tables with clients, being a sounding board to new ideas and revisiting old ones at work and at home, as well as being a supportive business partner, and a vital gate opener!'
Within Ellie's time in the farming industry she has found there are so many variables (some they can influence and some they can’t).
"Its challenging to be able to make critical timely decisions, integrate business and family, and ensure not only survival but ultimate success."
Ellie finds within her advisor role that, no one client or farm business, is the same and therefore being diverse in her approach is key to a positive outcome. She thinks this also applies within her position as a farmer’s wife too! Ellie works hard to apply diversification in her thinking, as this is where she truly believes they, as partners, can add vast value.
Ellie sees herself as an integrator; filtering significant information, linking people with opportunity, and providing sound possibilities for change or improvement. At the end of the day success to Ellie is being a comprehensive communicator across everything she does, as she see this as the integral part of every aspect of business.
We love your idea of being a vital gate opener! Ellie, you have a strong understanding of what is needed for success in the Ag industry and we wish you all the best.